Many of the features we now see baked into every social app originated from Snapchat. One of Snapchat’s biggest strengths over the years has been innovative product design. A $13.5 million Series A financing in early 2013 helped fuel the company’s explosive growth. Picaboo was renamed Snapchat in 2012, and by the end of that year, it was clear that the start-up was onto something big. Snapchat originally began its life as a project called Picaboo in 2011.Ĭofounders Evan Spiegel, Bobby Murphy, and Reggie Brown, who were attending Stanford, began building an app that could send photos that disappear after a certain amount of time. Snapchat’s wild ride from start-up to massive success is well documented, so we’ll focus on key elements of story-product design, the Facebook rivalry-and look at how the company is doing today now that the hype surrounding the app has died down.īut first, a quick history… Setting the Scene The graphic above is a high level look at Snapchat’s 10-year history, including user growth and financials. The company’s stock has recently shot up during the COVID-19 pandemic, a bright spot in a decade of highs and lows. Over the years, many ideas have emerged from the dorm rooms at Stanford University, but not all of them evolve into billion dollar companies.
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